Year after year, Bricoday has become the most influent congress event of Italian DIY business. It is an appointment dedicated to the business operators only – distribution, production, and services – where the main topics concerning the distribution chain of the DIY-specialized large retail business are dealt with. This is a strongly grown sector that has seen stores and retailers double in the last 15 years: from almost 300 in 2001, to 725 in 2017.
Now in its 10th edition in 2017, Bricoday has become the most important meeting event in the Italian DIY-related business. Bricoday is a training opportunity due to the congress, enriched by the participation of top speakers: strong and current themes, general trends, and future developments are outlined by the most influent companies of the sector.
Thanks to all of this, the number of attendees has grown steadily, starting from the 300 presences in 2008, to the 5400 presences in 2017. All of this esteem the operators of the sector have placed upon us has brought the opportunity to add the exposition area alongside the well-known congress area: a place where the companies of the sector can display their own latest products.