Bricoday and Bricoday Digital Village 2024 conferences were divided into the two sessions of the afternoon of October 2 and the morning of October 3 in the plenary room in the mezzanine floor of Hall 3, reachable by escalators. Furthermore, in the two days, the Digital Talks animated the Open Theater of the Bricoday Digital Village, located in Hall 3 near the Digital Village exhibition space.
BRICODAY 2024 CONGRESS - OCTOBER 2ND
UNA BUSSOLA PER IL BRICO IN SCENARI TURBOLENTI. STIMOLI E IDEE
Organized in collaboration with Kiki Lab, a well-known consulting firm in the retail sector, the inaugural conference took place in the plenary room on October 2 and was an opportunity to make a point of the situation in the sector and to gather new suggestions from key players.
Presentazione Bricoday 2025: nuova location, nuove opportunità, migliori servizi per espositori e visitatori
Maurizio Casolaro, Direttore Bricoday
Osservatorio permanente bricolage: sviluppo della rete distributiva e performance economiche delle insegne brico
Andrea Boi, Senior manager e Partner, TradeLab
Numeri e trend di consumo del mercato del bricolage italiano
Roberto Fogliata, Sales Lead GfK Italia
Innovazione nel retail: nuovi format e servizi dall’Italia e dal mondo
Fabrizio Valente, founder & ceo Kiki Lab – Gruppo Promotica
OBI: rapida evoluzione verso un futuro da Brand leader
Fabrizio Valente, founder & ceo Kiki Lab – Gruppo Promotica, intervista Paolo Alemagna, presidente Obi Italia.
Bricolife. La forza del territorio e la flessibilità verso il futuro
Fabrizio Valente, founder & ceo Kiki Lab – Gruppo Promotica, intervista Roberto Fadda, Presidente del consorzio Bricolife
Brico io Care: la cura dei clienti con la cura dei collaboratori
Fabrizio Valente, founder & ceo Kiki Lab – Gruppo Promotica, intervista Giorgio Puccetti, responsabile risorse umane Brico io e Piero Simonetti, responsabile vendite Brico io
BRICODAY DIGITAL VILLAGE 2024 CONGRESS - OCTOBER 3RD
PHYGITAL RETAIL, NUOVE SFIDE E NUOVE FILIERE
The conference dedicated to the digital world took place in the plenary room on October, 3. Organized in collaboration with OPMF, Osservatorio Permanente Multicanalità Ferramenta, it was an opportunity to analyse the phygital evolution in the technical brand and hardware, to define the new scenarios that await us and prepare for the new challenges of digital integration increasingly conditioned by AI.
OPMF ricerca 2024
Alessandra Fraschini, ceo e founder OPMF (Osservatorio Multicanalità in Ferramenta), giornalista esperta retail tecnico integrato
Il consumatore bricolage nell’Osservatorio Compass
Luca Lambertini, director e-commerce Italy HeyLight Compass
Comunicazione e strategie drive to store, “From digital to phygital: unlock the power of AI with Google”
Intervista di Alessandra Fraschini con Lara Gualtieri, Account Manager Google Customer Solutions
DIGITAL VILLAGE TALKS - OCTOBER 2ND AND 3RD
An intense program of non-stop presentations – the Digital Village Talks – with round tables and inspirational guests took place in the Digital Village open theater close to the exhibition area of Hall 3. It involved exhibitors and visitors and encouraged the spread of digital knowledge in retail while attracted professionals and technology companies.
