CONGRESS 2017 - DIY IN ITALY : THE NEED FOR CHANGE

Market numbers and supply analysis; Multichannel and digital: perspectives and visions; Ideas and solutions for the physical store; What’s happening in nearby channels.

 

You can find Bricoday Congress 2017 slides (in pdf format) below.

 

Missing slides or videos are not authorized by the authors.

 

Presentazione del primo Osservatorio Retail Bricolage: sviluppo della rete, performance economiche delle insegne brico, analisi dell’offerta merceologica

ANDREA BOI (Consulente Trade Lab)

Slides will be included in a booklet enclosed to the October 2017 issue of BricoMagazine, which will be published in the second half of the month.

Customer journey: come costruire un’infrastruttura omnicanale per il cliente

LUCA PELLEGRINI (Professore ordinario di Marketing presso università IULM & Presidente TradeLab)

Brico io: i negozi di prossimità e la sfida della multicanalità

DANILO VILLA (Consigliere Delegato e Direttore Generale Brico io)

Unified commerce: l'esperienza d'acquisto unificata è la nuova strada per il retail

FRANCESCA BAZZI (Economic and business advisor Netcomm)

L’impatto del digitale sul consumatore; 10 anni di cambiamento

EDMONDO LUCCHI (Responsabile new media e internet GFK)

Il ruolo dello store fisico per il mercato del bricolage nell’era e-commerce

DANIELA OSTIDICH (Amministratore Delegato M&T)

MARCO MOZZON (Direttore marketing Bricocenter)

ANDREA VENTURA (Amministratore Delegato Cefla)

Faccia a faccia produzione-distribuzione

GIOVANNI TODARO (Responsabile Commerciale Consorzio FDT) –
GIOVANNI PROBO (Amministratore Delegato Kärcher Italia) – 
ROBERTO FADDA (Presidente Consorzio Bricolife) – 
STEFAN PIRPAMER (Amministratore Delegato Masidef)

Le best practices per crescere online: be smart, grow fast

FRANCESCO CARAVELLO (Head of Business Development Southern Europe ManoMano)

Dalla loyalty al customer experience management: a che punto sono le aziende italiane

CRISTINA ZILIANI (Professore associato di Marketing presso l’Università di Parma e Responsabile Osservatorio Fedeltà)

Le sfide dello sviluppo retail nel mercato bricolage. I piani di Leroy Merlin

MASSIMO VERONESI (Direttore espansione e sviluppo immobiliare Leroy Merlin)

Il professionista e il privato nell’edilizia: conciliare le due anime si può. L’esperienza di BigMat

MASSIMO BUSSOLA (Responsabile marketing e IT di BigMat)

Coinvolgere il cliente nel processo d’acquisto. L’esperienza di Zodio

MARCO MONTEMERLO (Amministratore Delegato Zodio)

Presentazione MADE4DIY - Consorzio Italiano Produttori Fai Da Te e Gardening

LUCA GAUDENZI (PR & Marketing Manager Made4Diy)

BRICODAY: WHERE THE WORLDS OF DIY MEET SINCE 2008

Year after year, Bricoday has become the most influent congress event of Italian DIY business. It is an appointment dedicated to the business operators only – distribution, production, and services – where the main topics concerning the distribution chain of the DIY-specialized large retail business are dealt with. This is a strongly grown sector that has seen stores and retailers double in the last 15 years: from almost 300 in 2001, to 725 in 2017.

Now in its 10th edition in 2017, Bricoday has become the most important meeting event in the Italian DIY-related business. Bricoday is a training opportunity due to the congress, enriched by the participation of top speakers: strong and current themes, general trends, and future developments are outlined by the most influent companies of the sector.

Thanks to all of this, the number of attendees has grown steadily, starting from the 300 presences in 2008, to the 5400 presences in 2017. All of this esteem the operators of the sector have placed upon us has brought the opportunity to add the exposition area alongside the well-known congress area: a place where the companies of the sector can display their own latest products.

Bricoday Congress Videos from 2012 to 2016

Missing videos are not authorized by the authors.

2017

360 degrees bricolage: Market numbers and supply analysis; Multichannel and digital: perspectives and visions; Ideas and solutions for the physical store; What's happening in nearby channels.

2017 -

The 10th edition of Bricoday was held with great success and took place for the third year in conjunction with Hardware Forum. For the first time the event was held in two days (20 and 21 September, Mi.Co. Milano), with the first morning dedicated exclusively to the conference.

 

2016

DIY & NEIGHBOURING MARKETS. FORMAT EVOLUTION OF BRICK AND MORTAR STORES & ONLINE SHOPPING TRENDS

2016 -

The 9th edition agenda has been the richest ever both in speeches’ quality and quantity. During the Bricoday congress 13 speakers have done their speech, during the Hardware Forum 12 speakers, and there were 4000 and more attendees.

2015

WHAT’S GOING ON WITH DIY? THE NETWORK IS SHRINKING, THE QUALIFICATION IS DEVELOPING

2015 -

With its 15 speakers and its 3000 and more attendees, the main goal of the 8th edition of Bricoday was to introduce experiences and witnesses of how the world of Italian and European distribution is changing. Among the others, and for the first time ever, there were three foreign speakers from Germany, Spain, and the Netherlands, to broaden the debate on a European scale.

2014

TECHNOLOGY AND INNOVATION FOR THE DIY DEVELOPMENT: HOW TO KEEP ON MAKING STORE MORE ATTRACTIVE

2014 -

Those who were at the 2014 edition saw it with their own eyes, for those who weren’t there, let the numbers speak: almost 2400 high-qualified professional visitors, 800 and more of which were sellers (Specialized DIY Retailers, independent sellers and wholesalers), a rich and cogent DIY exposition area represented by 120 prestigious brands, a three-hours congress during which distribution experts and DIY companies took turn.

2013

EVOLVING AND CHANGING TO INTERCEPT THE DEMAND. WHAT’S HAPPENING IN DIY?

2013 -

The 6th edition “forumoffered a rich, cogent and high-level congress agenda, as we always do.

The “expo” area of Bricoday 2013 saw the participation of over 120 companies (+30% compared to the 2012 edition) and 2000 visitors overall (+40% compared to 2012). The distribution-related visitors were very high in percentage, with its almost 400 operators, together with some companies and their own brands.

2012

DIY HALFWAY BETWEEN BRAND AND PRIVATE LABEL

2012 -

This was the main issue of the fifth edition of Bricoday that saw an unparalleled affluence, with the participation of over 1400 operators of the sector and the presence of 100 exhibitors’ companies.

2011

DIY PERSPECTIVE, VISIONS, FORMATS, IDEAS

2011 -

At its fourth edition, Bricoday has become the most influent event of Italian DIY business.

On the basis of the data provided by the organization, there were 1200 operators that, from all over Italy, arrived to Milan to join the annual congress, the thematic seminars and, since this year, a relevant exposition too. The booths displayed were 60.

2010

THE DIY-RETAILER CONSUMER: FEATURES, BEHAVIOURS, TRENDINGS

2010 -

Around 800 were the operators who joined the Bricoday 2010 (+60% compared to 2009) from production, distribution (more than 200) and services-related business, come here to pay attention to 17 speakers’ words and to visit the 33 booths of the exposition area.

From now on, thematic seminars are added to the principal congress.

2009

THE DIY STORES’ RANGE: STRATEGIES, ORGANIZATION, TRENDINGS

2009 -

500 attendees representing production, organized distribution (CEOs, purchasing directors, sales directors, buyers), and independent distribution (owners of DIY stores, wholesalers).

The speakers, representative of the biggest distribution chains and leading companies in the marker, were nine in total.

2008

THE DIY AVERAGE SURFACE AREA AND THE AFFILIATION SYSTEM. EVOLUTIONS AND PERSPECTIVES

2008 -

300 attendees for 10 speakers that took turns on stage during the 1st Bricoday, an event organized the 8 October 2009 at the Centro Congressi Milanofiori, Assago (MI).

The speakers brought their own histories by presenting market data (GfK) for the first time, and by announcing some interesting news.