Bricoday Digital will be held for the fourth time at Bricoday 2026. It is an immersive area dedicated to e-commerce and the digital evolution within the DIY and hardware sectors. Bricoday Digital, organised in collaboration with OPMF, will present the most interesting names in the field of digital evolution and online commerce: from the most established platforms and marketplaces, to the most advanced management, payment and product coding services, logistics and furnishing, marketing and communication, and much more besides. There will be a packed programme featuring non-stop presentations, panel discussions and inspirational guests, animating Bricoday Digital and drawing in exhibitors and visitors, with the aim of spreading digital knowledge in retail and attracting technology professionals and companies.
BRICODAY DIGITAL 2026 SPONSORS
EXHIBITING COMPANIES
Digital players and service providers for diy and hardware retail. In detail:
• Platforms, marketplaces and digital distributors in the diy, hardware, construction, garden, home improvement sectors
• Technologies and software for digital evolution;
• Web and digital marketing agency;
• Solutions and services for the point of sale, warehouse and logistics;
• Fintech, legal and insurance services;
• Other digital services.
VISITORS
• C-Level and manager of manufacturing companies interested in distribution in the ecommerce and phygital channel;
• C-Level and manager of digital services players for physical and online retail;
In detail:
• Sell-in and sell-out managers, customer and shopping experience, information technology, automation processes, CRM and customer care, logistics and supply chain, fintechm digital marketing and communication;
• Retail merchandisers, web designers, book authors and web creators, associations for innovation and digital evolution.
BRICODAY DIGITAL, THE CONGRESS: PHYGITAL RETAIL, LA GRANDE TRANSIZIONE TRA AI E SOSTENIBILITÀ
The conference dedicated to the digital world took place in the plenary hall on the morning of September 25. Organized in collaboration with OPMF, the Hardware Multi- & Omnichannel Observatory, it was an opportunity to take stock of the phygital evolution in DIY and hardware retail and prepare for the new challenges of digital integration.
BRICODAY DIGITAL TALKS: THE KEY PLAYERS OF THE DIGITAL WORLD
An intense program of non-stop presentations – Bricoday Digital Talks – with round tables and inspirational guests has animated Bricoday Digital 2025 in the Open Theatre close to the exhibition area of Bricoday Digital of Hall 24, involving exhibitors and visitors to promote the dissemination of digital knowledge in retail and attracting professionals and technology companies.
THE NETWORKING: THE ONE-TO-ONE MEETINGS OF BRICODAY DIGITAL
The Networking activity, that has taken place behind closed doors in the afternoon of September 23, dedicated to the exhibiting companies at Bricoday Digital 2025 has taken place at Bricoday Digital 2025. The event aims to facilitate the meeting, knowledge and possible partnerships between the world of digital services and the traditionally reference distribution sector of Bricoday.
The activity has taken place in presence with short one-to-one meetings organized in advance among the most important players in the Italian and international distribution, physical and online, and the digital players exhibitors at Bricoday Digital 2025 (representing the categories of digital marketing, data analysis, management, payments and fintech, logistics and supply chain, agencies, technologies for the store).
Here are some of the retailers that has participated:
