The participation in Bricoday is free of charge – after the online REGISTRATION from 1st June 2019 – but it is reserved to the operators only.
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Mi.Co. FieraMilanoCity Milano
25th-26th SEPTEMBER 2019
DOWNLOAD OR BROWSE THE 2018 CATALOGUE
BRICODAY EVENT PROFILE
The eleventh edition of Bricoday Expo&Forum, the most important B2B event for the world of DIY and home improvement, was held on 19 and 20 September 2018 at Mi.Co. in Milan, in the same location as in previous years.
Confirmed the structure of the event introduced last year, with the morning of 19 September dedicated exclusively to the congress and the opening of the exhibition hall from 12.30.
Bricoday Expo, with over 250 exhibitors (+35% compared to 2017), represents the widest display offer in the sector in Italy, with a constant growth of international operators. This year the pavilion South Wing was entirely occupied by the companies of Bricoday, given the new location of Hardware Forum (the event for the world of hardware organized by Koelnmesse Italy) in the adjacent pavilion North Wing.
The most represented sectors were: DECORATION, TEXTILE, BATHROOM FURNITURE, LIGHTING, OUTDOOR, GARDEN, WOODEN FURNITURE, TECHNICAL, ELECTRIC, BUILDING, HOUSEWARES.
In the Exhibitors section it is possible to view the company profiles, this year even more complete and detailed, available, like the whole site, also in English. It is also possible to send requests and contacts to exhibitors directly from the profile page.
Bricoday Forum was the moment to take stock of the market, thanks to the presentation of the Osservatorio Retail Bricolage and the speeches of the protagonists of the sector.
Compact, convenient to visit, business-oriented. Bricoday Expo & Forum is an event not to be missed.
BRICODAY CONGRESS 2018
The edition that ended on September 20 at Mi.Co. Milan was of great satisfaction for exhibitors, visitors and organizers of Bricoday Expo&Forum, thanks to the strong growth of all indicators compared to the 2017 edition.
Overall, in 2018 Bricoday registered 5.520 accesses (+23% compared to 2017), of which 4.710 unique users, with a significant increase in the number of distribution operators.
As for the exhibition, this edition was the richest ever with 260 exhibitors (+35% compared to 2017), which occupied the entire Mi.Co. South pavilion. Among these, foreign exhibitors, especially from France, showed a strong increase.
The presence of leading figures, the new formula of interviews, the two well-balanced parts between market data and speeches of distribution operators, have made the 2018 conference a great success. There was a good turnout in the second morning (+15%), but it was the first morning that saw the inaugural congress hall packed (+30%).
The videos of the speeches are available in the ‘congress’ section.
FREE PARTICIPATION, COMPULSORY REGISTRATION
THE LOCATION
Bricoday’s exhibition area occupies an entire Mi.Co. Milano Congressi pavilion. 260 exhibitors took their place on a total area of 6,000 m2, representing every possible “world” of DIY business.
The pre-built booths have compact size – from 7.50 to 30 m2 – optimizing the visiting time and promoting contacts with various leader companies.
Be an exhibitor at Bricoday is an intelligent way to make a fair: the companies as well as the visitors can focus on their own business only, in an operational pavilion built to ensure a consistent flow of visitors.
Mi.Co Milano Congressi is also a prestigious location, well connected to main motorway junctions, railway stations and airports to ensure an easy access to Italian and international visitors.
THE CONGRESS
The heart of Bricoday is its congress, an appointment not to be missed for every professional operator from the DIY and gardening business. Our top speakers are research institutes, leading exponents of the academic world, prominent figures of DIY Specialized Retailers and producing companies. Every year, Bricoday gives the opportunity to display the market data, to identify future scenarios, to highlight threads and issues linked to the Specialized Retailers’ world, to be informed about the most interesting case histories.
The 2018 edition agenda has been rich, both in speeches’ quality and quantity, developed in a two-mornings session.
In the Bricoday congress room (700 seats) debated 10 important speakers.
HARDWARE FORUM
Along with the 11th edition of Bricoday, the 4th edition of Hardware Forum – same day, different pavilion – has been held. After its successful debut in 2015, it seems to be the key venue for hardware, tools and technical equipment producers and retailers. The congress has been held next to a wide exposition area: our highly-qualified speakers have debated on strong and current issues concerning the varied world of hardware stores. A training opportunity and a display to promote new items and the latest innovations in the field.
Hardware Forum is powered by Koelnmesse – a leading hardware fair organization holding international expositions such as Eisenwarenmesse Cologne and CIHS Shangai – in collaboration with Epe Edizioni, organizer of Bricoday.
BRICODAY 2018 NUMBERS
ATTENDEES
BUYERS
EXHIBITORS
SPEAKERS
BRICODAY, BRICOMAGAZINE, FERRUTENSIL: A WINNING TEAM
Bricoday is held by Epe edizioni, the publishing house of BricoMagazine and Ferrutensil, two trade magazines dedicated respectively to DIY wholesalers and traditional hardware store retailers.
Established in 2004, BricoMagazine is the leading and most influential Italian publication dedicated entirely to the modern DIY retail sector. The magazine speaks to all DIY operators and provides commercial and economic info concerning market and product issues through interviews with key figures, news about sales outlets, and manufacturer surveys. BricoMagazine is red by the buyers of the specialized distribution and the non food retail chains, plus over 800 supplier companies.
Since 1986 Ferrutensil represents a reliable source of information for all the professional operators in the hardware, DIY and gardening business. Ferrutensil provides market news and developments, product updates, trade fair reports, management strategies, in-depth of fiscal and financial issues. Ferrutensil is also the only magazine for professional/industrial retailers: 4 issues (out of 9 overall) are published as Ferrutensil Professional with content focused on the B2B market in our sector.
FAQ
Where is Bricoday being held?
Bricoday is held at the southern pavilion of Mi.Co. Milano. The pedestrian entrance – Gate 3, Viale Eginardo – is a few steps away from the new underground station Portello, line M5.
How can i get to Bricoday by underground line?
The pedestrian entrance – Gate 3, Viale Eginardo – is a few steps away from the new underground station Portello, line M5. For further information, please check INFO – HOW TO GET HERE.
Which are the numbers of the 2018 edition?
Bricoday saw the participation of 5.520 qualified operators of the diy, hardware and garden sectors.
How can I participate to Bricoday 2019 as an Exhibitor?
In order to participate as an Exhibitor to Bricoday 2019 please send an email to segreteria@bricoday.it and our Sales Manager will contact you.
How can I participate to Bricoday 2019 as a Sponsor?
In order to participate as a Sponsor to Bricoday 2019 please fill in the form HERE and our Sales Manager will contact you.
How can I participate to Bricoday 2019 as an Attendee?
The entrance is forbidden to the general public. Sector operators only can have access to Bricoday prior free online registration, from the month of June 2019.
Where is the list of 2018 Exhibitors?
The list of exhibitors is available in the EXHIBITION area. You can also browse or download the catalogue HERE.
Where are the 2018 congress slides and videos?
The congress slides and videos are published in the CONGRESS area.
What if i need further information?
For further information, please contact the organizing secretariat (mon-fri, 9 a.m. to 5 p.m.) by calling +39 02 8950 1604 or by email segreteria@bricoday.it.