The participation in Bricoday is free of charge – after the online REGISTRATION – but it is reserved to the operators only.
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Mi.Co. FieraMilanoCity Milano
19th-20th SEPTEMBER 2018
DOWNLOAD OR BROWSE THE 2018 CATALOGUE
BRICODAY EVENT PROFILE
For the past 9 years Bricoday has been the main event for the Italian Diy market. The recent transition to a two-day event has increased the number and quality of visitors, attracting a wider range of professional positions. The number of exhibitors has been growing steadily (+20% compared to 2016).
During the 2017 edition 18 speakers participated to the rich agenda of presentations and seminars: large-scale retail and ecommerce managers, marketing academics and companies of the sector.
During the 2017 edition the first Osservatorio Retail Bricolage was presented; it is the most complete and detailed study about the Diy retail sector in Italy. It includes a part about the distribution network, another one about the retailers’ economic performances and the last one about the retailers’ category management analysis. The research is realized by TradeLab exclusively for Bricoday.
BRICODAY CONGRESS 2017
BRICODAY 2017, A SUCCESS BEYOND ALL EXPECTATION.
THANKS FOR COMING AND SEE YOU AT THE NEXT EDITION.
Before the opening of the gates many were not convinced of the transition to a two-day event. Fortunately, the choice was the right one: the number of visitors increased and the attendance between Wednesday and Thursday was well balanced.
During the first day the room of the inaugural meeting was crowded and in the afternoon people were divided between the exhibiting area and the conference room. Thursday was confirmed as the moment of greater turnout, with a very crowded exhibiting area and a good presence at the morning meeting.
Overall, Bricoday and Hardware Forum registered 5,400 entries (+ 20% compared to 2016), with a significant increase in the number of distribution operators, whereas the exposition was the largest ever, with 253 exhibitors who occupied the entire South Pavilion of Mi.Co..
In the Congress area you can find speakers slides and videos.
FREE PARTICIPATION, COMPULSORY REGISTRATION
THE LOCATION
Bricoday’s exposition area occupies an entire Mi.Co. Milano Congressi pavilion. 210 exhibitors took their place on a total area of 6,000 m2, representing every possible “world” of DIY business.
The pre-built booths have compact size – from 7.50 to 30 m2 – optimizing the visiting time and promoting contacts with various leader companies.
Be an exhibitor at Bricoday is an intelligent way to make a fair: the companies as well as the visitors can focus on their own business only, in an operational pavilion built to ensure a consistent flow of visitors.
Mi.Co Milano Congressi is also a prestigious location, well connected to main motorway junctions, railway stations and airports to ensure an easy access to Italian and international visitors.
THE CONGRESS
The heart of Bricoday is its congress, an appointment not to be missed for every professional operator from the DIY and gardening business. Our top speakers are research institutes, leading exponents of the academic world, prominent figures of DIY Specialized Retailers and producing companies. Every year, Bricoday gives the opportunity to display the market data, to identify future scenarios, to highlight threads and issues linked to the Specialized Retailers’ world, to be informed about the most interesting case histories.
The 2017 edition agenda has been the richest ever, both in speeches’ quality and quantity developed in a two-days session, in the morning and in the afternoon.
HARDWARE FORUM
Along with the 10th edition of Bricoday, the 2rd edition of Hardware Forum – same day, same pavilion – has been held. After its successful debut in 2015, it seems to be the key venue for hardware, tools and technical equipment producers and retailers. The congress has been held next to a wide exposition area: our highly-qualified speakers have debated on strong and current issues concerning the varied world of hardware stores. A training opportunity and a display to promote new items and the latest innovations in the field.
Hardware Forum is powered by Koelnmesse – a leading hardware fair organization holding international expositions such as Eisenwarenmesse Cologne and CIHS Shangai – in collaboration with Epe Edizioni, organizer of Bricoday.
BRICODAY & HARDWARE FORUM 2017 NUMBERS
ATTENDEES
BUYERS
EXHIBITORS
SPEAKERS
BRICODAY, BRICOMAGAZINE, FERRUTENSIL: A WINNING TEAM
Bricoday is held by Epe edizioni, the publishing house of BricoMagazine and Ferrutensil, two trade magazines dedicated respectively to DIY wholesalers and traditional hardware store retailers.
Established in 2004, BricoMagazine is the leading and most influential Italian publication dedicated entirely to the modern DIY retail sector. The magazine speaks to all DIY operators and provides commercial and economic info concerning market and product issues through interviews with key figures, news about sales outlets, and manufacturer surveys. BricoMagazine is red by the buyers of the specialized distribution and the non food retail chains, plus over 800 supplier companies.
Since 1986 Ferrutensil represents a reliable source of information for all the professional operators in the hardware, DIY and gardening business. Ferrutensil provides market news and developments, product updates, trade fair reports, management strategies, in-depth of fiscal and financial issues. Ferrutensil is also the only magazine for professional/industrial retailers: 4 issues (out of 9 overall) are published as Ferrutensil Professional with content focused on the B2B market in our sector.
FAQ
Where is Bricoday being held?
Bricoday is held at the southern pavilion of Mi.Co. Milano. The pedestrian entrance – Gate 3, at the corner of Viale Scarampo and Via Colleoni – is a few steps away from the new underground station Portello, line M5.
How can i get to Bricoday by underground line?
The pedestrian entrance – Gate 3, at the corner of Viale Scarampo and Via Colleoni – is a few steps away from the new underground station Portello, line M5. For further information, please check INFO – HOW TO GET HERE.
Which are the numbers of the 2017 edition?
Bricoday + Hardware Forum saw the participation of 5.400 qualified operators of the diy, hardware and garden sectors.
How can I participate to Bricoday 2018 as an Exhibitor?
In order to participate as an Exhibitor to Bricoday 2018 please send an email to segreteria@bricoday.it and our Sales Manager will contact you.
How can I participate to Bricoday 2018 as a Sponsor?
In order to participate as a Sponsor to Bricoday 2018 please fill in the form HERE and our Sales Manager will contact you.
How can I participate to Bricoday 2018 as an Attendee?
The entrance is forbidden to the general public. Sector operators only can have access to Bricoday prior free online registration, from the month of June 2018. Please print the entrance voucher (that will be automatically sent to you via email) and show it at the event entrance.
Where is the list of 2017 Exhibitors?
The list of exhibitors is available in the EXHIBITION area. You can also browse or download the catalogue HERE.
Where are the congress slides and videos?
The congress slides and videos are published in the CONGRESS area.
What if i need further information?
For further information, please contact the organizing secretariat (mon-fri, 9 a.m. to 5 p.m.) by calling +39 02 8950 1604 or by email segreteria@bricoday.it.