Bricoday is the Italy’s leading B2B Event for DIY, Home, Technical and Garden Sectors.

The 17th edition, held on September 24–25, 2025, marked a significant step forward in the event’s evolution. The move to Fiera Milano Rho—Italy’s largest and most prestigious exhibition venue, and one of the most important in Europe—was a bold challenge for a well-established event. That challenge was met with resounding success, thanks to the outstanding response from both the market and attendees.

Exhibitors rose from 412 in 2024 to 493 in 2025 (+20%). Visitor attendance reached 10,350 over two days, a 15% increase compared to the previous year

A HIGHLY QUALIFIED AUDIENCE

Bricoday continues to attract a highly qualified professional audience, with a strong presence of key decision-makers. There was notable growth in buyers from specialized DIY retail, as well as from adjacent sectors: on one side, home and generalist mass retail, on the other, hardware stores and technical goods distributors In 2025, the share of qualified buyers among visitors exceeded 30%.

A CLEARER, MORE FUNCTIONAL EXHIBITION LAYOUT Layout
The exhibition was reorganized into three main thematic areas—Home, DIY/Technical, and Garden—making the visitor journey more intuitive and efficient.
The Home sector remains the heart of the event, showcasing a wide range of categories: bathroom, storage, wood, furniture, housewares, and home décor. Also featured was Bricoday Luce, the lighting-focused area now in its fifth edition.
The Garden sector continued to grow, alongside the DIY and technical segments. There was also strong representation from specialized mass retailers, with direct participation from several major DIY and home improvement chains.

CONFERENCES
As always, the conference program was an integral part of the event. In 2025, it featured a rich schedule of sessions presenting market data, trends, and strategic insights for the DIY and home improvement sectors.

DIGITAL VILLAGE
The Bricoday Digital Village, dedicated to retail digitalization, offered a comprehensive overview of the phygital landscape: payments and fintech, marketing, data and management tools, e-commerce and marketplaces, retail tech and digital stores, consulting, logistics, and supply chain. The area also hosted a full program of presentations, corporate talks, and a highly appreciated networking agenda with one-to-one meetings.

BRICODAY LUCE
Bricoday Luce is the lighting showcase within Bricoday, dedicated to everything that brings light to the DIY world: wall lamps, chandeliers, floor lamps, spotlights, LED strips, outdoor lighting, and bulbs. Set within a dedicated area of the exhibition halls, Bricoday Luce features a distinctive and engaging layout. Its goal is to highlight the lighting sector—one of the most dynamic, driven by technology, design, and regulatory innovation.

BRICODAY 2026
The next edition of Bricoday will take place on September 23–24, 2026, in Halls 8 and 12 at Fiera Milano Rho.