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Bricoday Expo&Forum is the most important B2B event for the world of DIY and home improvement. It is held in Milan at Fieramilanocity.


Bricoday Expo represents the widest display offer in the sector in Italy, with a constant growth of international operators. The most represented sectors are: DECORATION, TEXTILE, BATHROOM FURNITURE, LIGHTING, OUTDOOR, GARDEN, WOODEN FURNITURE, TECHNICAL, ELECTRIC, BUILDING, HOUSEWARES.


In the Exhibitors section it will be possible to view the company profiles, more and more complete and detailed, available, like the whole site, also in English. It will be also possible to send requests and contacts to exhibitors directly from the profile page.


Bricoday Forum is the moment to take stock of the market, thanks to the presentation of the Osservatorio Retail Bricolage and the speeches of the protagonists of the sector.



Bricoday Luce, Bricoday’s lighting showroom, will be the biggest news of 2021. It will be the area dedicated to everything that sheds light in the world of Diy: wall lights, chandeliers, floor lamps, spotlights, led strips, outdoor lighting, light bulbs.


Bricoday Luce will occupy an area of over 1,400 square meters within Bricoday, close to the new conference room. An attractive and different layout will make Bricoday Luce ‘shine’, turning it into a visitors’ point of attraction.


The goal of Bricoday Luce is to highlight the lighting sector, one of the most dynamic sectors characterized more than others by technological factors, design, regulations… and undoubtedly the most attractive. With a dedicated space and a wide-ranging promotion Bricoday Luce will attract not only visitors of the Diy sector, but also buyers of furniture and home centers, and lighting retailers which are already entering Bricoday. The initiative has been welcomed by companies of the sector, which have already confirmed their participation almost unanimously.


Compact, convenient to visit, business-oriented. Bricoday is an event not to be missed.










Bricoday’s exhibitors occupy an exhibition area of over 11,000 m2 and represent every possible “world” of DIY business.

The pre-built booths have compact size – from 7.50 to 30 m2 – optimizing the visiting time and promoting contacts with various leader companies.

Be an exhibitor at Bricoday is an intelligent way to make a fair: the companies as well as the visitors can focus on their own business only, in an operational pavilion built to ensure a consistent flow of visitors.

Fieramilanocity is also a prestigious location, well connected to main motorway junctions, railway stations and airports to ensure an easy access to Italian and international visitors.


The heart of Bricoday is its congress, an appointment not to be missed for every professional operator from the DIY and gardening business. Our top speakers are research institutes, leading exponents of the academic world, prominent figures of DIY Specialized Retailers and producing companies. Every year, Bricoday gives the opportunity to display the market data, to identify future scenarios, to highlight threads and issues linked to the Specialized Retailers’ world, to be informed about the most interesting case histories.


Along with the Bricoday edition, it is held Hardware Forum – La Fiera della Ferramenta. After its successful debut in 2015, it seems to be the key venue for hardware, tools and technical equipment producers and retailers. The congress is held next to a wide exposition area: highly-qualified speakers debate on strong and current issues concerning the varied world of hardware stores. A training opportunity and a display to promote new items and the latest innovations in the field.

Hardware Forum – La Fiera della Ferramenta is powered by Koelnmesse – a leading hardware fair organization holding international expositions such as Eisenwarenmesse Cologne and CIHS Shangai.


Bricoday is held by Epe edizioni, the publishing house of Bricomagazine and Ferrutensil, two trade magazines dedicated respectively to DIY wholesalers and traditional hardware store retailers.


Where is Bricoday being held?

Bricoday is held at the pavilion 3 of Fieramilanocity in Milan. The pedestrian entrance – Viale Scarampo, a few steps away from Gate 4 – is a few steps away from the new underground station Portello, line M5.

How can i get to Bricoday by underground line?

The pedestrian entrance – Viale Scarampo, a few steps away from Gate 4 – is a few steps away from the new underground station Portello, line M5. For further information, please check INFO – HOW TO GET HERE.

Which are the numbers of the 2021 edition?

Bricoday saw the participation of 6.750 qualified operators of the diy, hardware and garden sectors.

Where is the list of 2021 Exhibitors?

The list of exhibitors is available HERE.

Where are the 2021 congress slides and videos?

The congress slides and videos are published in the CONGRESS area.


How can I participate to Bricoday 2022 as an Exhibitor?

In order to participate as an Exhibitor to Bricoday 2022 please send an email to and our Sales Manager will contact you.

How can I participate to Bricoday 2022 as a Sponsor?

In order to participate as a Sponsor to Bricoday 2022 please fill in the form HERE and our Sales Manager will contact you.

How can I participate to Bricoday 2022 as an Attendee?

The entrance is forbidden to the general public. Sector operators only can have access to Bricoday prior free online registration starting from June, 2022.

What if i need further information?

For further information, please contact the organizing secretariat (mon-fri, 9 a.m. to 5 p.m.) by calling +39 02 8950 1604 or by email